Having received a Bachelor's Degree in Environmental Sciences from the Universidad de Granada and a Master's Degree in Corporate Environmental Management, López Morales has focused his career on content creation for online projects and in the world of media and advertising. 

He is one of the founders of Libros del KO, a publishing house that wants to reclaim books as a journalistic format, promoting journalistic chronicles as a literary genre. He is the editor of Salvaje, a magazine which calls for the return of the printed press and focuses on the rural world.